By Richard Stengel
No. 1
Courage is not the absence of fear - it's inspiring others to move beyond it
No. 2
Lead from the front - but don't leave your base behind
No. 3
Lead from the back - and let others believe they are in front
No. 4
Know your enemy - and learn about his favorite sport
No. 5
Keep your friends close - and your rivals even closer
No. 6
Appearances matter - and remember to smile
No. 7
Nothing is black or white
No. 8
Quitting is leading too
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